RT Journal Article
SR Electronic
T1 Correlation, Causation, And Smoking Initiation Among Youths
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 431
OP 440
DO 10.2501/JAR-43-4-431-440
VO 43
IS 4
A1 Marvin E. Goldberg
YR 2003
UL http://www.journalofadvertisingresearch.com/content/43/4/431.abstract
AB Expanded consideration of a variety of concepts and methods, from associative learning to econometrics, lends further support to the accumulated consensus that tobacco advertising plays a role, with other factors, in inducing young people to smoke. A point by point rebuttal of issues raised by both Reitter (JAR 43, 1 [2003]: 12—13) and Taylor and Bonner (this issue) makes the case that tobacco advertising is not an exception to the rule: advertising works and it works in part by building primary demand. On a broader, more paradigmatic note, the role of correlation and causation are discussed within a convergence or triangulation framework.