PT - JOURNAL ARTICLE AU - Marvin E. Goldberg TI - Correlation, Causation, And Smoking Initiation Among Youths AID - 10.2501/JAR-43-4-431-440 DP - 2003 Dec 01 TA - Journal of Advertising Research PG - 431--440 VI - 43 IP - 4 4099 - http://www.journalofadvertisingresearch.com/content/43/4/431.short 4100 - http://www.journalofadvertisingresearch.com/content/43/4/431.full SO - J Advert Res2003 Dec 01; 43 AB - Expanded consideration of a variety of concepts and methods, from associative learning to econometrics, lends further support to the accumulated consensus that tobacco advertising plays a role, with other factors, in inducing young people to smoke. A point by point rebuttal of issues raised by both Reitter (JAR 43, 1 [2003]: 12—13) and Taylor and Bonner (this issue) makes the case that tobacco advertising is not an exception to the rule: advertising works and it works in part by building primary demand. On a broader, more paradigmatic note, the role of correlation and causation are discussed within a convergence or triangulation framework.