PT  - JOURNAL ARTICLE
AU  - Gian M. Fulgoni
TI  - “Omni-Channel” Retail Insights and The Consumer's Path-to-Purchase
AID  - 10.2501/JAR-54-4-377-380
DP  - 2014 Dec 01
TA  - Journal of Advertising Research
PG  - 377--380
VI  - 54
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/54/4/377.short
4100  - http://www.journalofadvertisingresearch.com/content/54/4/377.full
SO  - J Advert Res2014 Dec 01; 54