PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - How Does Earned Media Work in Advertising?
AID  - 10.2501/JAR-54-4-370-371
DP  - 2014 Dec 01
TA  - Journal of Advertising Research
PG  - 370--371
VI  - 54
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/54/4/370.short
4100  - http://www.journalofadvertisingresearch.com/content/54/4/370.full
SO  - J Advert Res2014 Dec 01; 54