RT Journal Article SR Electronic T1 Love At First Site? JF Journal of Advertising Research JO J Advert Res FD WARC SP 25 OP 33 DO 10.2501/JAR-43-1-25-33 VO 43 IS 1 A1 Micael Dahlén A1 Alexandra Rasch A1 Sara Rosengren YR 2003 UL http://www.journalofadvertisingresearch.com/content/43/1/25.abstract AB The body of web advertising research has grown continuously during the last few years. Our understanding of the new medium has trailed the increasing web experience among advertisers and consumers. However, there is still one important knowledge gap, namely the communication effects of website advertising. How should websites be designed to attain brand-related communication effects?