PT  - JOURNAL ARTICLE
AU  - Marvin E. Goldberg
TI  - American Media and the Smoking-related Behaviors of Asian Adolescents
AID  - 10.2501/JAR-43-1-2-11
DP  - 2003 Mar 01
TA  - Journal of Advertising Research
PG  - 2--11
VI  - 43
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/43/1/2.short
4100  - http://www.journalofadvertisingresearch.com/content/43/1/2.full
SO  - J Advert Res2003 Mar 01; 43
AB  - A survey of over 1,700 Hong Kong adolescents indicates that their smoking-related behaviors are related to their exposure to cigarette advertising, promotional products, and movies. American media and tobacco firms dominate these industries, resulting in strong preferences for American cigarette brands, particularly Marlboro. As a correlational study, this research does not, of itself, address the issue of causality. However, these findings do add one more dimension to a growing body of literature that cumulatively suggests a causal relationship between exposure to tobacco advertising and promotion and youth smoking.