RT Journal Article
SR Electronic
T1 Do Customers Believe in Automobile Industry Rebate Incentives?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 16
OP 24
DO 10.2501/JAR-43-1-16-24
VO 43
IS 1
A1 Richard F. Beltramini
A1 Patricia S. Chapman
YR 2003
UL http://www.journalofadvertisingresearch.com/content/43/1/16.abstract
AB Automobile industry promotional incentives to consumers have been used for 25 years, yet little empirical research exists in this specific area. This large-scale, national study investigates the influence of monthly payment incentives (rebates and low interest rates) on the decision process of both car and truck owners and lessees. Results are discussed in terms of both managerial applications and implications for future research.