TY - JOUR T1 - Effects of Differential Enhancements on Mail Response Rates JF - Journal of Advertising Research JO - J Advert Res SP - 14 LP - 15 DO - 10.2501/JAR-43-1-14-15 VL - 43 IS - 1 AU - Rebecca McPheters AU - Jerry Kossoff Y1 - 2003/03/01 UR - http://www.journalofadvertisingresearch.com/content/43/1/14.abstract N2 - This article describes the results of a series of tests to determine the effects of a variety of techniques on response rates to mail surveys. ER -