PT  - JOURNAL ARTICLE
AU  - Crites, Stephen L.
AU  - Aikman-Eckenrode, Shelley N.
TI  - Making Inferences Concerning Physiological Responses: A Reply to Rossiter, Silberstein, Harris, and Nield
AID  - 10.2501/JAR-41-2-23-25
DP  - 2001 Mar 01
TA  - Journal of Advertising Research
PG  - 23--25
VI  - 41
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/41/2/23.short
4100  - http://www.journalofadvertisingresearch.com/content/41/2/23.full
SO  - J Advert Res2001 Mar 01; 41
AB  - This article comments on ‘Brain-imaging detection of visual scene encoding …’ by Rossiter et al (2001), and proposes considerable caution before accepting their conclusions. The authors submit that further research is required to establish that the findings are replicable and not due to extraneous factors, more research to demonstrate that SSVEP reflects memory, and that inferences about memory can be made on observing changes in SSVEP.