RT Journal Article
SR Electronic
T1 Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 162
OP 170
DO 10.1017/S002184990505018X
VO 45
IS 2
A1 Gerard J. Tellis
YR 2005
UL http://www.journalofadvertisingresearch.com/content/45/2/162.abstract
AB Advertising is a rich, multidimensional phenomenon that has been studied in several disciplines. This research has led to an emerging body of findings and some potential generalizations. Even then, misconceptions about advertising persist, and important aspects of the phenomenon have not been adequately researched. Despite advertising's apparent weakness it is essential for free markets.