PT  - JOURNAL ARTICLE
AU  - Gerard J. Tellis
TI  - Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
AID  - 10.1017/S002184990505018X
DP  - 2005 Jun 01
TA  - Journal of Advertising Research
PG  - 162--170
VI  - 45
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/45/2/162.short
4100  - http://www.journalofadvertisingresearch.com/content/45/2/162.full
SO  - J Advert Res2005 Jun 01; 45
AB  - Advertising is a rich, multidimensional phenomenon that has been studied in several disciplines. This research has led to an emerging body of findings and some potential generalizations. Even then, misconceptions about advertising persist, and important aspects of the phenomenon have not been adequately researched. Despite advertising's apparent weakness it is essential for free markets.