RT Journal Article
SR Electronic
T1 Editorial Environment and Advertising Effectiveness
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 89
OP 94
DO 10.2501/JAR-40-6-89-94
VO 40
IS 6
A1 Valentine Appel
YR 2000
UL http://www.journalofadvertisingresearch.com/content/40/6/89.abstract
AB This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising Research to be a ‘classic’ - an article that has withstood the test of time. First published in 1987, Appel reviews the limited literature and reports on some further analyses of National Enquirer data. He concludes that editorial environment can have an effect but the concept is far from simple - readers and non-readers show significantly different results.