RT Journal Article
SR Electronic
T1 Buying Services and the Media Marketplace
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 37
OP 41
DO 10.2501/JAR-40-5-37-41
VO 40
IS 5
A1 Bogart, Leo
YR 2000
UL http://www.journalofadvertisingresearch.com/content/40/5/37.abstract
AB In this paper the author traces the history and development of media buying services (or buying shops) in the USA and Europe. He considers the changes in the media and business environment that have occurred, especially in the last 10-15 years, and concludes with a warning.