PT  - JOURNAL ARTICLE
AU  - Bogart, Leo
TI  - Buying Services and the Media Marketplace
AID  - 10.2501/JAR-40-5-37-41
DP  - 2000 Sep 01
TA  - Journal of Advertising Research
PG  - 37--41
VI  - 40
IP  - 5
4099  - http://www.journalofadvertisingresearch.com/content/40/5/37.short
4100  - http://www.journalofadvertisingresearch.com/content/40/5/37.full
SO  - J Advert Res2000 Sep 01; 40
AB  - In this paper the author traces the history and development of media buying services (or buying shops) in the USA and Europe. He considers the changes in the media and business environment that have occurred, especially in the last 10-15 years, and concludes with a warning.