RT Journal Article
SR Electronic
T1 Infomercials Revisited: Perspectives of Advertising Professionals
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 24
OP 31
DO 10.2501/JAR-40-5-24-31
VO 40
IS 5
A1 Patricia S. Chapman
A1 Richard F. Beltramini
YR 2000
UL http://www.journalofadvertisingresearch.com/content/40/5/24.abstract
AB After reviewing the history of ‘infomercials’ and published case studies in the USA, the author reports on a postal survey to assess attitudes of current advertising professionals to infomercials and compare the results with Beltramini's benchmark study (1983). The investigation focussed on aspects of infomercial length, information, cost, objective, involvement and wearout.