TY - JOUR T1 - Editorial: To Our Readers and Supporters from the New Editor JF - Journal of Advertising Research JO - J Advert Res SP - 223 LP - 224 DO - 10.1017/S0021849904040280 VL - 44 IS - 3 AU - Joseph T. Plummer Y1 - 2004/09/01 UR - http://www.journalofadvertisingresearch.com/content/44/3/223.abstract N2 - Editorial of JAR 44, 3 (2004), written by Joseph Plummer, the new editor. ER -