PT  - JOURNAL ARTICLE
AU  - Joseph T. Plummer
TI  - Editorial: To Our Readers and Supporters from the New Editor
AID  - 10.1017/S0021849904040280
DP  - 2004 Sep 01
TA  - Journal of Advertising Research
PG  - 223--224
VI  - 44
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/44/3/223.short
4100  - http://www.journalofadvertisingresearch.com/content/44/3/223.full
SO  - J Advert Res2004 Sep 01; 44
AB  - Editorial of JAR 44, 3 (2004), written by Joseph Plummer, the new editor.