RT Journal Article
SR Electronic
T1 Book Review: How Customers Think
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 216
OP 218
DO 10.1017/S0021849904000145
VO 44
IS 2
A1 William A. Cook
YR 2004
UL http://www.journalofadvertisingresearch.com/content/44/2/216.abstract
AB A review of “How Customers Think: Essential Insights into the Mind of the Market” by Gerald Zaltman.