TY - JOUR T1 - Book Review: How Customers Think JF - Journal of Advertising Research JO - J Advert Res SP - 216 LP - 218 DO - 10.1017/S0021849904000145 VL - 44 IS - 2 AU - William A. Cook Y1 - 2004/06/01 UR - http://www.journalofadvertisingresearch.com/content/44/2/216.abstract N2 - A review of “How Customers Think: Essential Insights into the Mind of the Market” by Gerald Zaltman. ER -