PT  - JOURNAL ARTICLE
AU  - William A. Cook
TI  - Book Review: How Customers Think
AID  - 10.1017/S0021849904000145
DP  - 2004 Jun 01
TA  - Journal of Advertising Research
PG  - 216--218
VI  - 44
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/44/2/216.short
4100  - http://www.journalofadvertisingresearch.com/content/44/2/216.full
SO  - J Advert Res2004 Jun 01; 44
AB  - A review of “How Customers Think: Essential Insights into the Mind of the Market” by Gerald Zaltman.