PT  - JOURNAL ARTICLE
AU  - William M Weilbacher
TI  - Weilbacher comments on:
AID  - 10.2501/JAR-42-3-48-49
DP  - 2002 May 01
TA  - Journal of Advertising Research
PG  - 48--49
VI  - 42
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/42/3/48.short
4100  - http://www.journalofadvertisingresearch.com/content/42/3/48.full
SO  - J Advert Res2002 May 01; 42
AB  - William H. Weilbacher responds to Thomas E. Barry's rejoinder to his article in the November/December 2001 issue of the JAR, entitled ‘In Defense of the Heirarchy of Effects’.