RT Journal Article
SR Electronic
T1 A Message from the Chairman of the AAAA to JAR Readers
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 164
OP 164
DO 10.1017/S0021849904040176
VO 44
IS 2
A1 Kaess, Ken
YR 2004
UL http://www.journalofadvertisingresearch.com/content/44/2/164.abstract
AB Editorial message written by Ken Kaess, chairman of the American Association of Advertising Agencies.