PT  - JOURNAL ARTICLE
AU  - Ken Kaess
TI  - A Message from the Chairman of the AAAA to JAR Readers
AID  - 10.1017/S0021849904040176
DP  - 2004 Jun 01
TA  - Journal of Advertising Research
PG  - 164--164
VI  - 44
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/44/2/164.short
4100  - http://www.journalofadvertisingresearch.com/content/44/2/164.full
SO  - J Advert Res2004 Jun 01; 44
AB  - Editorial message written by Ken Kaess, chairman of the American Association of Advertising Agencies.