RT Journal Article
SR Electronic
T1 Presidentorial
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 163
OP 163
DO 10.1017/S0021849904040164
VO 44
IS 2
A1 Barocci, Robert L.
YR 2004
UL http://www.journalofadvertisingresearch.com/content/44/2/163.abstract
AB Editorial of JAR 44,2 (2004) written by the ARF's president, Robert Barocci.