RT Journal Article
SR Electronic
T1 Editorial: IMC's Fuzzy Picture
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 1
OP 2
DO 10.1017/S0021849904040218
VO 44
IS 1
A1 Cook, William A.
YR 2004
UL http://www.journalofadvertisingresearch.com/content/44/1/1.abstract
AB Editorial of JAR 44,1 (2004), discussing and introducing the issue's theme of integrated marketing communications.