PT  - JOURNAL ARTICLE
AU  - Cook, William A.
TI  - Editorial: IMC's Fuzzy Picture
AID  - 10.1017/S0021849904040218
DP  - 2004 Mar 01
TA  - Journal of Advertising Research
PG  - 1--2
VI  - 44
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/44/1/1.short
4100  - http://www.journalofadvertisingresearch.com/content/44/1/1.full
SO  - J Advert Res2004 Mar 01; 44
AB  - Editorial of JAR 44,1 (2004), discussing and introducing the issue's theme of integrated marketing communications.