How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products | the Journal of Advertising Research

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DOI

https://doi.org/10.2501/JAR-2024-016

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Journal of Advertising Research

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History

Received March 13, 2023
Received (in revised form) October 4, 2023
Accepted October 19, 2023
Published online June 24, 2024.

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Author Information

Hui-Fei Lin

National Taiwan Normal University, huifeilin{at}ntnu.edu.tw

Benjamin Yeo

Seattle University, byeo{at}seattleu.edu

Tsai-Yi Lu

National Taiwan Normal University, jocelyn840906{at}gmail.com

Vol 64 Issue 4

Journal of Advertising Research: 64 (4)

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Keywords

Augmented reality

virtual mirrors

self-referencing

advertising effect

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