How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness

Consumer Response to Social and Mass Media Promotion for Pregnancy Screening Programs

Celine Northcott, Philippa Middleton, Maria Makrides, Lucy Simmonds
DOI: 10.2501/JAR-2024-003 Published 9 February 2024

Article Information

DOI 
https://doi.org/10.2501/JAR-2024-003
Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received April 19, 2023
  • Received (in revised form) September 28, 2023
  • Accepted October 3, 2023
  • Published online February 9, 2024.

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Copyright & Usage 
Copyright © 2024 ARF. All rights reserved.

Author Information

  1. Celine Northcott
  1. University of Adelaide, South Australian Health and Medical Research Institute (SAHMRI), celine.northcott{at}sahmri.com
  1. Philippa Middleton
  1. South Australian Health and Medical Research Institute (SAHMRI), philippa.middleton{at}sahmri.com
  1. Maria Makrides
  1. South Australian Health and Medical Research Institute (SAHMRI), maria.makrides{at}sahmri.com
  1. Lucy Simmonds
  1. Flinders University, lucy.simmonds{at}flinders.edu.au
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How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness
Celine Northcott, Philippa Middleton, Maria Makrides, Lucy Simmonds
Journal of Advertising Research Feb 2024, 2024-003; DOI: 10.2501/JAR-2024-003
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Keywords

Health promotion campaigns
public health messaging
social and mass media
processing fluency
regulatory focus
need for cognition

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