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History
- Received February 16, 2022
- Received (in revised form) October 25, 2022
- Accepted October 26, 2022
- Published online January 20, 2023.
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Vol 63 Issue 1
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- Article
- Abstract
- MANAGEMENT SLANT
- INTRODUCTION
- RESEARCH PROGRAM AND OBJECTIVES
- CONCEPTUAL BACKGROUND AND DEVELOPMENT OF THE HYPOTHESES
- OVERVIEW OF STUDIES
- STUDY 1: AN OBSERVATION
- STUDY 2: EXPERIMENTAL STUDIES
- STUDY 2A: EXPERIMENT ON COLOR PLEASURE
- STUDY 2B: EXPERIMENT ON COLOR AROUSAL
- STUDY 2C: EXPERIMENT ON COLOR DOMINANCE
- STUDY 2D: EXPERIMENT ON DESIGN COMPLEXITY
- GENERAL DISCUSSION
- ABOUT THE AUTHORS
- APPENDIX A Observational Study
- Appendix B Experiments
- REFERENCES
- Figures & Data
- Info