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Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
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Journal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005
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Why Do Great Creative Ideas Get Rejected?
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Gotcha! Realism of Comedic Violence And Its Impact on Brand Responses
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Journal of Advertising Research Mar 2020, 60 (1) 38-53; DOI: 10.2501/JAR-2019-004
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The Effects of Communicating Passion in Advertising
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Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
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The Fire Starter and the Brand Steward
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Journal of Advertising Research Sep 2013, 53 (3) 339-353; DOI: 10.2501/JAR-53-3-339-353
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Optimizing the Amount of Entertainment in Advertising
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Journal of Advertising Research Sep 2013, 53 (3) 286-296; DOI: 10.2501/JAR-53-3-286-296
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Matching Creative Agencies With Results-Driven Marketers
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Journal of Advertising Research Sep 2013, 53 (3) 297-312; DOI: 10.2501/JAR-53-3-297-312
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Practitioner Views of Comparative Advertising
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Journal of Advertising Research Sep 2013, 53 (3) 313-323; DOI: 10.2501/JAR-53-3-313-323
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