More articles from What We Know About Creativity

You have access
Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
Francesco Massara, Daniele Scarpi, Daniele Porcheddu

Journal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005
You have access
Why Do Great Creative Ideas Get Rejected?
Mark Kilgour, Scott Koslow, Huw O'Connor

Journal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028
You have access
Gotcha! Realism of Comedic Violence And Its Impact on Brand Responses
Malgorzata Karpinska-Krakowiak

Journal of Advertising Research Mar 2020, 60 (1) 38-53; DOI: 10.2501/JAR-2019-004
You have access
The Effects of Communicating Passion in Advertising
Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid

Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
You have access
Optimizing the Amount of Entertainment in Advertising
Thales S. Teixeira, Horst Stipp

Journal of Advertising Research Sep 2013, 53 (3) 286-296; DOI: 10.2501/JAR-53-3-286-296
You have access
Matching Creative Agencies With Results-Driven Marketers
Sheila Lucy Sasser, Scott Koslow, Mark Kilgour

Journal of Advertising Research Sep 2013, 53 (3) 297-312; DOI: 10.2501/JAR-53-3-297-312
You have access
Practitioner Views of Comparative Advertising
Fred K. Beard

Journal of Advertising Research Sep 2013, 53 (3) 313-323; DOI: 10.2501/JAR-53-3-313-323
You have access
What Makes Win, Place, or Show?
Douglas West, Albert Caruana, Kannika Leelapanyalert

Journal of Advertising Research Sep 2013, 53 (3) 324-338; DOI: 10.2501/JAR-53-3-324-338
You have access
The Fire Starter and the Brand Steward
Karen L. Mallia, Kasey Windels, Sheri J. Broyles

Journal of Advertising Research Sep 2013, 53 (3) 339-353; DOI: 10.2501/JAR-53-3-339-353

Main menu

User menu

Search

More articles from What We Know About Creativity

Navigate

Contact us

General