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Why Do Great Creative Ideas Get Rejected?
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Journal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028
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Gotcha! Realism of Comedic Violence And Its Impact on Brand Responses
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Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
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Journal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005
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Optimizing the Amount of Entertainment in Advertising
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Practitioner Views of Comparative Advertising
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What Makes Win, Place, or Show?
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Journal of Advertising Research Sep 2013, 53 (3) 324-338; DOI: 10.2501/JAR-53-3-324-338
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