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More articles from How Recall Works in Advertising

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    Spot Length and Unaided Recall in Television
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    Journal of Advertising Research Sep 2016, 56 (3) 274-288; DOI: 10.2501/JAR-2016-035
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    Limited-Interruption Advertising In Digital-Video Content
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    Can Brand Users Really Remember Advertising More Than Nonusers?
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    Journal of Advertising Research Sep 2016, 56 (3) 311-320; DOI: 10.2501/JAR-2016-037
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    Journal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036

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