More articles from How Recall Works in Advertising

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Spot Length and Unaided Recall in Television
Josefa D. Martín-Santana, Pedro Reinares-Lara, Eva Reinares-Lara

Journal of Advertising Research Sep 2016, 56 (3) 274-288; DOI: 10.2501/JAR-2016-035
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Limited-Interruption Advertising In Digital-Video Content
Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan

Journal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
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Can Brand Users Really Remember Advertising More Than Nonusers?
Kelly Vaughan, Virginia Beal, Jenni Romaniuk

Journal of Advertising Research Sep 2016, 56 (3) 311-320; DOI: 10.2501/JAR-2016-037
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Comparing Brand Placements And Advertisements on Brand Recall And Recognition
Davit Davtyan, Kristin Stewart, Isabella Cunningham

Journal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036

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