More articles from Book Review

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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Joseph T. Plummer

Journal of Advertising Research Dec 2006, 46 (4) 469-470; DOI: 10.2501/S0021849906000511
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Culture and Consumption II: Markets, Meaning, and Brand Management
Taddy Hall

Journal of Advertising Research Sep 2006, 46 (3) 347-348; DOI: 10.2501/S0021849906000389
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The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising
Mark Truss

Journal of Advertising Research Mar 2006, 46 (1) 132-134; DOI: 10.2501/S0021849906000158

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