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Empirical Evidence of TV Advertising Effectiveness
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Journal of Advertising Research Jun 2009, 49 (2) 220-226; DOI: 10.2501/S0021849909090321
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Journal of Advertising Research Jun 2009, 49 (2) 164-169; DOI: 10.2501/S0021849909090229
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The Enduring Influence of TV Advertising And Communications Clout Patterns In the Global Marketplace
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Journal of Advertising Research Jun 2009, 49 (2) 227-235; DOI: 10.2501/S0021849909090333
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Using Quasi-Experimental Data To Develop Empirical Generalizations For Persuasive Advertising
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Journal of Advertising Research Jun 2009, 49 (2) 170-175; DOI: 10.2501/S0021849909090230
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Digital Video Recorders And Inadvertent Advertising Exposure
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Journal of Advertising Research Jun 2009, 49 (2) 236-239; DOI: 10.2501/S0021849909090345
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Journal of Advertising Research Jun 2009, 49 (2) 176-179; DOI: 10.2501/S0021849909090242
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Generalizations about Advertising Effectiveness in Markets
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Journal of Advertising Research Jun 2009, 49 (2) 240-245; DOI: 10.2501/S0021849909090357
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Today's Advertising Laws: Will They Survive the Digital Revolution?
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Journal of Advertising Research Jun 2009, 49 (2) 120-126; DOI: 10.2501/S002184990909014X
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Behavioral Effects of Digital Signage
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Journal of Advertising Research Jun 2009, 49 (2) 180-185; DOI: 10.2501/S0021849909090254
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