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vol. 63 no. 2 172-184
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History
- Received November 15, 2022
- Received (in revised form) February 9, 2023
- Accepted March 6, 2023
- Published online June 7, 2023.
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Author Information
- University of South Australia, UniSA Business, Ehrenberg-Bass Institute peilin.phua{at}unisa.edu.au
- University of South Australia nicole.hartnett{at}marketingscience.info
- University of South Australia, virginia.beal{at}marketingscience.info
- University of South Australia, Giang.Trinh{at}unisa.edu.au
- University of South Australia, rachel.kennedy{at}marketingscience.info