Index by author

01 March 2021; volume 61, issue 1

A

  1. Albano, Benjamin

    1. Analyzing Price Premiums In International Sponsorship Exchange
      Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler
      Journal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018

  2. Andreini, Daniela

    1. How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility
      Daniela Andreini, Marc Fetscherin, Lia Zarantonello
      Journal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003

  3. Ang, Lawrence

    1. How Does Consumer Insight Support The Leap to a Creative Idea?
      John Parker, Scott Koslow, Lawrence Ang, Alexander Tevi
      Journal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012

  4. Anglada-Tort, Manuel

    1. The Impact of Source Effects on the Evaluation of Music for Advertising
      Manuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefen
      Journal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016

  5. Assael, Henry

    1. Accounting for Causality When Measuring Sales Lift from Television Advertising
      Henry Assael, Masakazu Ishihara, Baek Jung Kim
      Journal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024

C

  1. Chang, Chun-Tuan

    1. How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention
      Chun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting Tsai
      Journal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046

  2. Cheong, Hyuk Jun

    1. Updating the Foote, Cone & Belding Grid
      Hyuk Jun Cheong, Yunjae Cheong
      Journal of Advertising Research Mar 2021, 61 (1) 12-29; DOI: 10.2501/JAR-2020-014

  3. Cheong, Yunjae

    1. Updating the Foote, Cone & Belding Grid
      Hyuk Jun Cheong, Yunjae Cheong
      Journal of Advertising Research Mar 2021, 61 (1) 12-29; DOI: 10.2501/JAR-2020-014

  4. Chu, Xing-Yu (Marcos)

    1. How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention
      Chun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting Tsai
      Journal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046

  5. Cobbs, Joe B.

    1. Analyzing Price Premiums In International Sponsorship Exchange
      Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler
      Journal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018

E

  1. Eleuch, Amira

    1. Multimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See?
      Yamen Koubaa, Amira Eleuch
      Journal of Advertising Research Mar 2021, 61 (1) 78-94; DOI: 10.2501/JAR-2020-006

F

  1. Fetscherin, Marc

    1. How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility
      Daniela Andreini, Marc Fetscherin, Lia Zarantonello
      Journal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003

  2. Ford, John B.

    1. New Advances in Advertising Research
      John B. Ford
      Journal of Advertising Research Mar 2021, 61 (1) 1-2; DOI: 10.2501/JAR-2021-003

I

  1. Ishihara, Masakazu

    1. Accounting for Causality When Measuring Sales Lift from Television Advertising
      Henry Assael, Masakazu Ishihara, Baek Jung Kim
      Journal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024

J

  1. Jensen, Jonathan A.

    1. Analyzing Price Premiums In International Sponsorship Exchange
      Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler
      Journal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018

K

  1. Keller, Steve

    1. The Impact of Source Effects on the Evaluation of Music for Advertising
      Manuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefen
      Journal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016

  2. Kim, Baek Jung

    1. Accounting for Causality When Measuring Sales Lift from Television Advertising
      Henry Assael, Masakazu Ishihara, Baek Jung Kim
      Journal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024

  3. Koslow, Scott

    1. How Does Consumer Insight Support The Leap to a Creative Idea?
      John Parker, Scott Koslow, Lawrence Ang, Alexander Tevi
      Journal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012

  4. Koubaa, Yamen

    1. Multimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See?
      Yamen Koubaa, Amira Eleuch
      Journal of Advertising Research Mar 2021, 61 (1) 78-94; DOI: 10.2501/JAR-2020-006

M

  1. MüLlensiefen, Daniel

    1. The Impact of Source Effects on the Evaluation of Music for Advertising
      Manuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefen
      Journal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016

P

  1. Parker, John

    1. How Does Consumer Insight Support The Leap to a Creative Idea?
      John Parker, Scott Koslow, Lawrence Ang, Alexander Tevi
      Journal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012

S

  1. Steffens, Jochen

    1. The Impact of Source Effects on the Evaluation of Music for Advertising
      Manuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefen
      Journal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016

T

  1. Tevi, Alexander

    1. How Does Consumer Insight Support The Leap to a Creative Idea?
      John Parker, Scott Koslow, Lawrence Ang, Alexander Tevi
      Journal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012

  2. Tsai, I-Ting

    1. How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention
      Chun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting Tsai
      Journal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046

  3. Tyler, B. David

    1. Analyzing Price Premiums In International Sponsorship Exchange
      Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler
      Journal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018

Z

  1. Zarantonello, Lia

    1. How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility
      Daniela Andreini, Marc Fetscherin, Lia Zarantonello
      Journal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003
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