Index by author
01 March 2021; volume 61, issue 1
A
Albano, Benjamin
- You have accessAnalyzing Price Premiums In International Sponsorship ExchangeJonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David TylerJournal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018
Andreini, Daniela
- You have accessHow a CEO’s Personality, Performance, and Leadership Predict Advertising CredibilityDaniela Andreini, Marc Fetscherin, Lia ZarantonelloJournal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003
Ang, Lawrence
- You have accessHow Does Consumer Insight Support The Leap to a Creative Idea?John Parker, Scott Koslow, Lawrence Ang, Alexander TeviJournal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012
Anglada-Tort, Manuel
- You have accessThe Impact of Source Effects on the Evaluation of Music for AdvertisingManuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefenJournal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016
Assael, Henry
- You have accessAccounting for Causality When Measuring Sales Lift from Television AdvertisingHenry Assael, Masakazu Ishihara, Baek Jung KimJournal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024
C
Chang, Chun-Tuan
- You have accessHow Cause Marketing Campaign Factors Affect Attitudes and Purchase IntentionChun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting TsaiJournal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046
Cheong, Hyuk Jun
- You have accessUpdating the Foote, Cone & Belding GridHyuk Jun Cheong, Yunjae CheongJournal of Advertising Research Mar 2021, 61 (1) 12-29; DOI: 10.2501/JAR-2020-014
Cheong, Yunjae
- You have accessUpdating the Foote, Cone & Belding GridHyuk Jun Cheong, Yunjae CheongJournal of Advertising Research Mar 2021, 61 (1) 12-29; DOI: 10.2501/JAR-2020-014
Chu, Xing-Yu (Marcos)
- You have accessHow Cause Marketing Campaign Factors Affect Attitudes and Purchase IntentionChun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting TsaiJournal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046
Cobbs, Joe B.
- You have accessAnalyzing Price Premiums In International Sponsorship ExchangeJonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David TylerJournal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018
E
Eleuch, Amira
- You have accessMultimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See?Yamen Koubaa, Amira EleuchJournal of Advertising Research Mar 2021, 61 (1) 78-94; DOI: 10.2501/JAR-2020-006
F
Fetscherin, Marc
- You have accessHow a CEO’s Personality, Performance, and Leadership Predict Advertising CredibilityDaniela Andreini, Marc Fetscherin, Lia ZarantonelloJournal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003
Ford, John B.
- You have accessNew Advances in Advertising ResearchJohn B. FordJournal of Advertising Research Mar 2021, 61 (1) 1-2; DOI: 10.2501/JAR-2021-003
I
Ishihara, Masakazu
- You have accessAccounting for Causality When Measuring Sales Lift from Television AdvertisingHenry Assael, Masakazu Ishihara, Baek Jung KimJournal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024
J
Jensen, Jonathan A.
- You have accessAnalyzing Price Premiums In International Sponsorship ExchangeJonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David TylerJournal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018
K
Keller, Steve
- You have accessThe Impact of Source Effects on the Evaluation of Music for AdvertisingManuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefenJournal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016
Kim, Baek Jung
- You have accessAccounting for Causality When Measuring Sales Lift from Television AdvertisingHenry Assael, Masakazu Ishihara, Baek Jung KimJournal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024
Koslow, Scott
- You have accessHow Does Consumer Insight Support The Leap to a Creative Idea?John Parker, Scott Koslow, Lawrence Ang, Alexander TeviJournal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012
Koubaa, Yamen
- You have accessMultimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See?Yamen Koubaa, Amira EleuchJournal of Advertising Research Mar 2021, 61 (1) 78-94; DOI: 10.2501/JAR-2020-006
M
MüLlensiefen, Daniel
- You have accessThe Impact of Source Effects on the Evaluation of Music for AdvertisingManuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefenJournal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016
P
Parker, John
- You have accessHow Does Consumer Insight Support The Leap to a Creative Idea?John Parker, Scott Koslow, Lawrence Ang, Alexander TeviJournal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012
S
Steffens, Jochen
- You have accessThe Impact of Source Effects on the Evaluation of Music for AdvertisingManuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefenJournal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016
T
Tevi, Alexander
- You have accessHow Does Consumer Insight Support The Leap to a Creative Idea?John Parker, Scott Koslow, Lawrence Ang, Alexander TeviJournal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012
Tsai, I-Ting
- You have accessHow Cause Marketing Campaign Factors Affect Attitudes and Purchase IntentionChun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting TsaiJournal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046
Tyler, B. David
- You have accessAnalyzing Price Premiums In International Sponsorship ExchangeJonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David TylerJournal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018
Z
Zarantonello, Lia
- You have accessHow a CEO’s Personality, Performance, and Leadership Predict Advertising CredibilityDaniela Andreini, Marc Fetscherin, Lia ZarantonelloJournal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003