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Index by author

01 March 2021; volume 61, issue 1

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Albano, Benjamin

    1. You have access
      Analyzing Price Premiums In International Sponsorship Exchange
      Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler
      Journal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018
  2. Andreini, Daniela

    1. You have access
      How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility
      Daniela Andreini, Marc Fetscherin, Lia Zarantonello
      Journal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003
  3. Ang, Lawrence

    1. You have access
      How Does Consumer Insight Support The Leap to a Creative Idea?
      John Parker, Scott Koslow, Lawrence Ang, Alexander Tevi
      Journal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012
  4. Anglada-Tort, Manuel

    1. You have access
      The Impact of Source Effects on the Evaluation of Music for Advertising
      Manuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefen
      Journal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016
  5. Assael, Henry

    1. You have access
      Accounting for Causality When Measuring Sales Lift from Television Advertising
      Henry Assael, Masakazu Ishihara, Baek Jung Kim
      Journal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024

C

  1. Chang, Chun-Tuan

    1. You have access
      How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention
      Chun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting Tsai
      Journal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046
  2. Cheong, Hyuk Jun

    1. You have access
      Updating the Foote, Cone & Belding Grid
      Hyuk Jun Cheong, Yunjae Cheong
      Journal of Advertising Research Mar 2021, 61 (1) 12-29; DOI: 10.2501/JAR-2020-014
  3. Cheong, Yunjae

    1. You have access
      Updating the Foote, Cone & Belding Grid
      Hyuk Jun Cheong, Yunjae Cheong
      Journal of Advertising Research Mar 2021, 61 (1) 12-29; DOI: 10.2501/JAR-2020-014
  4. Chu, Xing-Yu (Marcos)

    1. You have access
      How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention
      Chun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting Tsai
      Journal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046
  5. Cobbs, Joe B.

    1. You have access
      Analyzing Price Premiums In International Sponsorship Exchange
      Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler
      Journal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018

E

  1. Eleuch, Amira

    1. You have access
      Multimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See?
      Yamen Koubaa, Amira Eleuch
      Journal of Advertising Research Mar 2021, 61 (1) 78-94; DOI: 10.2501/JAR-2020-006

F

  1. Fetscherin, Marc

    1. You have access
      How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility
      Daniela Andreini, Marc Fetscherin, Lia Zarantonello
      Journal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003
  2. Ford, John B.

    1. You have access
      New Advances in Advertising Research
      John B. Ford
      Journal of Advertising Research Mar 2021, 61 (1) 1-2; DOI: 10.2501/JAR-2021-003

I

  1. Ishihara, Masakazu

    1. You have access
      Accounting for Causality When Measuring Sales Lift from Television Advertising
      Henry Assael, Masakazu Ishihara, Baek Jung Kim
      Journal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024

J

  1. Jensen, Jonathan A.

    1. You have access
      Analyzing Price Premiums In International Sponsorship Exchange
      Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler
      Journal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018

K

  1. Keller, Steve

    1. You have access
      The Impact of Source Effects on the Evaluation of Music for Advertising
      Manuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefen
      Journal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016
  2. Kim, Baek Jung

    1. You have access
      Accounting for Causality When Measuring Sales Lift from Television Advertising
      Henry Assael, Masakazu Ishihara, Baek Jung Kim
      Journal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024
  3. Koslow, Scott

    1. You have access
      How Does Consumer Insight Support The Leap to a Creative Idea?
      John Parker, Scott Koslow, Lawrence Ang, Alexander Tevi
      Journal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012
  4. Koubaa, Yamen

    1. You have access
      Multimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See?
      Yamen Koubaa, Amira Eleuch
      Journal of Advertising Research Mar 2021, 61 (1) 78-94; DOI: 10.2501/JAR-2020-006

M

  1. MüLlensiefen, Daniel

    1. You have access
      The Impact of Source Effects on the Evaluation of Music for Advertising
      Manuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefen
      Journal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016

P

  1. Parker, John

    1. You have access
      How Does Consumer Insight Support The Leap to a Creative Idea?
      John Parker, Scott Koslow, Lawrence Ang, Alexander Tevi
      Journal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012

S

  1. Steffens, Jochen

    1. You have access
      The Impact of Source Effects on the Evaluation of Music for Advertising
      Manuel Anglada-Tort, Steve Keller, Jochen Steffens, Daniel MüLlensiefen
      Journal of Advertising Research Mar 2021, 61 (1) 95-109; DOI: 10.2501/JAR-2020-016

T

  1. Tevi, Alexander

    1. You have access
      How Does Consumer Insight Support The Leap to a Creative Idea?
      John Parker, Scott Koslow, Lawrence Ang, Alexander Tevi
      Journal of Advertising Research Mar 2021, 61 (1) 30-43; DOI: 10.2501/JAR-2020-012
  2. Tsai, I-Ting

    1. You have access
      How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention
      Chun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting Tsai
      Journal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046
  3. Tyler, B. David

    1. You have access
      Analyzing Price Premiums In International Sponsorship Exchange
      Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler
      Journal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018

Z

  1. Zarantonello, Lia

    1. You have access
      How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility
      Daniela Andreini, Marc Fetscherin, Lia Zarantonello
      Journal of Advertising Research Mar 2021, 61 (1) 110-124; DOI: 10.2501/JAR-2020-003
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Journal of Advertising Research: 61 (1)
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