• Are noticed by target markets | Disagree Strongly | (7 evenly spaced clickers to) | Agree Strongly |
• Increase awareness within target markets | | (same scale as above) | |
• Generate interest within target markets | | (same scale as above) | |
• Create desire within target markets | | (same scale as above) | |
• Influence existing customers to extend patronage | | (same scale as above) | |
• Influence prospective customers toward patronage | | (same scale as above) | |
• Increase customer loyalty | | (same scale as above) | |