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vol. 59 no. 3 357-369
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History
- Received February 19, 2017
- Received (in revised form) December 13, 2017
- Accepted January 17, 2018
- Published online September 2, 2019.
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- Previous version (October 22, 2018 - 01:32).
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Vol 59 Issue 3
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- Article
- ABSTRACT
- MANAGEMENT SLANT
- INTRODUCTION
- LITERATURE REVIEW AND HYPOTHESES
- STUDY 1
- STUDY 2: REPLICATION STUDY
- DISCUSSION
- ABOUT THE AUTHORS
- Appendix 1 Pret A Manger's Print Advertisements for Existing and New Products (with Identity Badge)
- Appendix 2A Dependent Variable Constructs and Items
- Appendix 2B Covariate Constructs and Items
- Appendix 3 Wetherspoon Print Advertisements—Existing and New Products (with Identity Badge)
- REFERENCES
- Figures & Data
- Info