Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Analyzing the Click Path Of Affiliate-Marketing Campaigns

Interacting Effects of Affiliates' Design Parameters With Merchants' Search-Engine Advertising

Rainer Olbrich, Patrick Mark Bormann, Michael Hundt
DOI: 10.2501/JAR-2018-043 Published 1 September 2019
Rainer Olbrich
University of Hagen,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: lehrstuhl.marketing@fernuni-hagen.de
Patrick Mark Bormann
Publicis Media,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: p.m.bormann@mailbox.org
Michael Hundt
University of Hagen,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: michael.hundt@fernuni-hagen.de
  • Article
  • Figures & Data
  • Info
  • PDF
Loading

Article Information

vol. 59 no. 3 342-356
DOI 
https://doi.org/10.2501/JAR-2018-043

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received April 5, 2017
  • Received (in revised form) September 28, 2017
  • Accepted January 29, 2018
  • Published online September 2, 2019.

Article Versions

  • Previous version (November 14, 2018 - 02:41).
  • You are viewing the most recent version of this article.
Copyright & Usage 
Copyright© 2019 ARF. All rights reserved.

Author Information

  1. Rainer Olbrich
  1. University of Hagen, lehrstuhl.marketing{at}fernuni-hagen.de
  1. Patrick Mark Bormann
  1. Publicis Media, p.m.bormann{at}mailbox.org
  1. Michael Hundt
  1. University of Hagen, michael.hundt{at}fernuni-hagen.de
View Full Text

PreviousNext
Back to top

Vol 59 Issue 3

Journal of Advertising Research: 59 (3)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • About the Cover
  • Index by author
  • Ed Board (PDF)
Email

Thank you for your interest in spreading the word about the Journal of Advertising Research.

NOTE: We only request your email address so that the person you are recommending the page to knows that you wanted them to see it, and that it is not junk mail. We do not capture any email address.

Enter multiple addresses on separate lines or separate them with commas.
Analyzing the Click Path Of Affiliate-Marketing Campaigns
(Your Name) has forwarded a page to you from the Journal of Advertising Research
(Your Name) thought you would like to see this page from the Journal of Advertising Research web site.
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Print
Alerts
Sign In to Email Alerts with your Email Address
Citation Tools
Analyzing the Click Path Of Affiliate-Marketing Campaigns
Rainer Olbrich, Patrick Mark Bormann, Michael Hundt
Journal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043

Citation Manager Formats

  • BibTeX
  • Bookends
  • EasyBib
  • EndNote (tagged)
  • EndNote 8 (xml)
  • Medlars
  • Mendeley
  • Papers
  • RefWorks Tagged
  • Ref Manager
  • RIS
  • Zotero
Download PDF
Request Permissions
Share
Analyzing the Click Path Of Affiliate-Marketing Campaigns
Rainer Olbrich, Patrick Mark Bormann, Michael Hundt
Journal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043
Reddit logo Twitter logo Facebook logo Mendeley logo
Save to my folders

Jump to

  • Article
    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • LITERATURE REVIEW
    • HYPOTHESIS FRAMEWORK
    • METHODOLOGY
    • RESULTS
    • DISCUSSION
    • PRACTICAL IMPLICATIONS
    • LIMITATIONS AND FUTURE RESEARCH
    • ABOUT THE AUTHORS
    • Appendix Example of the Four-Step Calculation Procedure (Conducted Manually for All Affiliate Activities)
    • Footnotes
    • REFERENCES
  • Figures & Data
  • Info
  • PDF

Topics

  • Analytics and data
  • Tweet Widget
  • Facebook Like
  • Google Plus One

More in this TOC Section

  • How Do Taxes on Car Sales Affect Television Advertising Strategies?
  • A Guide to Graphic Design For Functional versus Experiential Ads
  • Why Casting Older Female Models Is Good for Advertising
Show more Articles

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use