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Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”

Can Black-Oriented Films and TV Programs Be Marketed More Broadly?

Morgan E. Ellithorpe, Michael Hennessy, Amy Bleakley
DOI: 10.2501/JAR-2018-017 Published 1 June 2019
Morgan E. Ellithorpe
Michigan State University,
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  • For correspondence: mellitho@msu.edu
Michael Hennessy
University of Pennsylvania,
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  • For correspondence: mhennessy@asc.upenn.edu
Amy Bleakley
University of Pennsylvania,
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  • For correspondence: ableakley@asc.upenn.edu
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Article Information

vol. 59 no. 2 158-170
DOI 
https://doi.org/10.2501/JAR-2018-017

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received February 28, 2017
  • Received (in revised form) September 20, 2017
  • Accepted November 14, 2017
  • Published online June 3, 2019.

Article Versions

  • Previous version (April 26, 2018 - 07:21).
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Copyright© 2019 ARF. All rights reserved.

Author Information

  1. Morgan E. Ellithorpe
  1. Michigan State University, mellitho{at}msu.edu
  1. Michael Hennessy
  1. University of Pennsylvania, mhennessy{at}asc.upenn.edu
  1. Amy Bleakley
  1. University of Pennsylvania, ableakley{at}asc.upenn.edu
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Vol 59 Issue 2

Journal of Advertising Research: 59 (2)
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Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”
Morgan E. Ellithorpe, Michael Hennessy, Amy Bleakley
Journal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017

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Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”
Morgan E. Ellithorpe, Michael Hennessy, Amy Bleakley
Journal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017
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