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Improving the Effectiveness and Credibility Of Corporate Social Responsibility Messaging

An Austrian Model Identifies Influential CSR Content and Communication Channels

Verena Gruber, Magdalena Kaliauer, Bodo B. Schlegelmilch
DOI: 10.2501/JAR-2015-015 Published 1 December 2017
Verena Gruber
HEC Montreal,
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  • For correspondence: verena.gruber@hec.ca
Magdalena Kaliauer
GfK, Austria,
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  • For correspondence: magdalena.kaliauer@gfk.com
Bodo B. Schlegelmilch
Vienna University of Economics and Business, and Sun Yat-sen University, China,
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  • For correspondence: bodo.schlegelmilch@wu.ac.at
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Article Information

vol. 57 no. 4 397-409
DOI 
https://doi.org/10.2501/JAR-2015-015

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received (in revised form) December 13, 2014
  • Accepted January 8, 2015
  • Published online December 6, 2017.

Article Versions

  • Previous version (December 14, 2015 - 12:18).
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Copyright & Usage 
Copyright© 2017 ARF. All rights reserved.

Author Information

  1. Verena Gruber
  1. HEC Montreal, verena.gruber{at}hec.ca
  1. Magdalena Kaliauer
  1. GfK, Austria, magdalena.kaliauer{at}gfk.com
  1. Bodo B. Schlegelmilch
  1. Vienna University of Economics and Business, and Sun Yat-sen University, China, bodo.schlegelmilch{at}wu.ac.at
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Vol 57 Issue 4

Journal of Advertising Research: 57 (4)
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Improving the Effectiveness and Credibility Of Corporate Social Responsibility Messaging
Verena Gruber, Magdalena Kaliauer, Bodo B. Schlegelmilch
Journal of Advertising Research Dec 2017, 57 (4) 397-409; DOI: 10.2501/JAR-2015-015

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Improving the Effectiveness and Credibility Of Corporate Social Responsibility Messaging
Verena Gruber, Magdalena Kaliauer, Bodo B. Schlegelmilch
Journal of Advertising Research Dec 2017, 57 (4) 397-409; DOI: 10.2501/JAR-2015-015
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    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • LITERATURE REVIEW
    • RESEARCH QUESTIONS
    • METHODOLOGY
    • DATA AND MEASURES
    • RESULTS
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    • LIMITATIONS AND FUTURE RESEARCH
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More in this TOC Section

  • Corporate Social Responsibility Communication Effects
  • What Sells Better in Green Communications: Fear or Hope?
Show more What We Know About Corporate Social Responsibility Messaging

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