Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Insights for Advertisers on Immersive Technologies
    • Past Calls
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Insights for Advertisers on Immersive Technologies
    • Past Calls
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Limited-Interruption Advertising In Digital-Video Content

An Analysis Compares the Effects of “Midroll” Versus “Preroll” Spots and Clutter Advertising

Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan
DOI: 10.2501/JAR-2016-001 Published 1 September 2016
Jean Brechman
The College of New Jersey,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: brechman@tcnj.edu
Steven Bellman
University of South Australia,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: Steven.Bellman@marketingscience.info
Jennifer A. Robinson
RMIT University,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: jenny.robinson@rmit.edu.au
Amy Rask
MediaScience,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: a.rask@mediasciencelabs.com
Duane Varan
MediaScience,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: varan@mediasciencelabs.com
  • Article
  • Figures & Data
  • Info
  • PDF
Loading

Article Information

vol. 56 no. 3 289-298
DOI 
https://doi.org/10.2501/JAR-2016-001

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online September 16, 2016.

Article Versions

  • Previous version (February 12, 2016 - 01:49).
  • You are viewing the most recent version of this article.
Copyright & Usage 
© Copyright 2016 The ARF. All rights reserved.

Author Information

  1. Jean Brechman
  1. The College of New Jersey, brechman{at}tcnj.edu
  1. Steven Bellman
  1. University of South Australia, Steven.Bellman{at}marketingscience.info
  1. Jennifer A. Robinson
  1. RMIT University, jenny.robinson{at}rmit.edu.au
  1. Amy Rask
  1. MediaScience, a.rask{at}mediasciencelabs.com
  1. Duane Varan
  1. MediaScience, varan{at}mediasciencelabs.com
View Full Text

PreviousNext
Back to top

Vol 56 Issue 3

Journal of Advertising Research: 56 (3)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • About the Cover
  • Index by author
  • Ed Board (PDF)
Email

Thank you for your interest in spreading the word about the Journal of Advertising Research.

NOTE: We only request your email address so that the person you are recommending the page to knows that you wanted them to see it, and that it is not junk mail. We do not capture any email address.

Enter multiple addresses on separate lines or separate them with commas.
Limited-Interruption Advertising In Digital-Video Content
(Your Name) has forwarded a page to you from the Journal of Advertising Research
(Your Name) thought you would like to see this page from the Journal of Advertising Research web site.
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Print
Alerts
Sign In to Email Alerts with your Email Address
Citation Tools
Limited-Interruption Advertising In Digital-Video Content
Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan
Journal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001

Citation Manager Formats

  • BibTeX
  • Bookends
  • EasyBib
  • EndNote (tagged)
  • EndNote 8 (xml)
  • Medlars
  • Mendeley
  • Papers
  • RefWorks Tagged
  • Ref Manager
  • RIS
  • Zotero
Download PDF
Request Permissions
Share
Limited-Interruption Advertising In Digital-Video Content
Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan
Journal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
Reddit logo Twitter logo Facebook logo Mendeley logo
Save to my folders

Jump to

  • Article
    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • LITERATURE REVIEW
    • HYPOTHESES DEVELOPMENT
    • METHODOLOGY
    • RESULTS
    • DISCUSSION
    • MANAGERIAL IMPLICATIONS
    • LIMITATIONS
    • CONCLUSION
    • ABOUT THE AUTHORS
    • Footnotes
    • REFERENCES
  • Figures & Data
  • Info
  • PDF

Topics

  • Television
  • Tweet Widget
  • Facebook Like
  • Google Plus One

More in this TOC Section

  • Spot Length and Unaided Recall in Television
  • Can Brand Users Really Remember Advertising More Than Nonusers?
Show more How Recall Works in Advertising

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use