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A Model for Predicting Advertising Quality As a Key to Driving Sales Growth

How Television Advertising Quality Affected McDonald's Sales Growth Over Six Years

Charles Young, Adam Page
DOI: 10.2501/JAR-54-4-393-397 Published 1 December 2014
Charles Young
Ameritest,
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  • For correspondence: chuck@ameritest.net
Adam Page
Ameritest,
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  • For correspondence: adam@ameritest.net
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Article Information

vol. 54 no. 4 393-397
DOI 
https://doi.org/10.2501/JAR-54-4-393-397

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online December 1, 2014.

Copyright & Usage 
© Copyright 2014 The ARF. All rights reserved.

Author Information

  1. Charles Young
  1. Ameritest, (chuck{at}ameritest.net)
  1. Adam Page
  1. Ameritest, (adam{at}ameritest.net)

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Vol 54 Issue 4

Journal of Advertising Research: 54 (4)
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A Model for Predicting Advertising Quality As a Key to Driving Sales Growth
Charles Young, Adam Page
Journal of Advertising Research Dec 2014, 54 (4) 393-397; DOI: 10.2501/JAR-54-4-393-397

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A Model for Predicting Advertising Quality As a Key to Driving Sales Growth
Charles Young, Adam Page
Journal of Advertising Research Dec 2014, 54 (4) 393-397; DOI: 10.2501/JAR-54-4-393-397
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