A Model for Delivering Branding Value Through High-Impact Digital Advertising

How High-Impact Digital Media Created A Stronger Connection to Kellogg's Special K®

Shawn D. Baron, Caryn Brouwer, Amaya Garbayo
DOI: 10.2501/JAR-54-3-286-291 Published 1 September 2014

Article Information

vol. 54 no. 3 286-291
DOI 
https://doi.org/10.2501/JAR-54-3-286-291
Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online September 1, 2014.
Copyright & Usage 
© Copyright 2014 The ARF. All rights reserved.

Author Information

  1. Shawn D. Baron
  1. Facebook, (shawnbaron{at}gmail.com), (insightsteam{at}undertone.com)
  1. Caryn Brouwer
  1. Ipsos ASI, (Caryn.brouwer{at}ipsos.com)
  1. Amaya Garbayo
  1. Kellogg Company, (Amaya.garbayo{at}kellogg.com)

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A Model for Delivering Branding Value Through High-Impact Digital Advertising
Shawn D. Baron, Caryn Brouwer, Amaya Garbayo
Journal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291
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