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An Episode-by-Episode Examination: What Drives Television-Viewer Behavior

Digging Down into Audience Satisfaction with Television Dramas

Donald Miller Dennis, David Michael Gray
DOI: 10.2501/JAR-53-2-166-174 Published 1 June 2013
Donald Miller Dennis
Foxtel Networks Australia,
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  • For correspondence: donmilden@gmail.com
David Michael Gray
Macquarie University,
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  • For correspondence: david.gray@mq.edu.au
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Article Information

vol. 53 no. 2 166-174
DOI 
https://doi.org/10.2501/JAR-53-2-166-174

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online June 1, 2013.

Copyright & Usage 
© Copyright 2013 The ARF. All rights reserved.

Author Information

  1. Donald Miller Dennis
  1. Foxtel Networks Australia, (donmilden{at}gmail.com)
  1. David Michael Gray
  1. Macquarie University, (david.gray{at}mq.edu.au)

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Vol 53 Issue 2

Journal of Advertising Research: 53 (2)
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An Episode-by-Episode Examination: What Drives Television-Viewer Behavior
Donald Miller Dennis, David Michael Gray
Journal of Advertising Research Jun 2013, 53 (2) 166-174; DOI: 10.2501/JAR-53-2-166-174

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An Episode-by-Episode Examination: What Drives Television-Viewer Behavior
Donald Miller Dennis, David Michael Gray
Journal of Advertising Research Jun 2013, 53 (2) 166-174; DOI: 10.2501/JAR-53-2-166-174
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