Index by author

New Models for a New Age of Research

01 June 2011; volume 51, issue 2

  1. Barwise, Patrick

    1. Customer Insights that Matter
      Patrick Barwise, Seán Meehan
      Journal of Advertising Research Jun 2011, 51 (2) 342-344; DOI: 10.2501/JAR-51-2-342-344

  2. Berthon, Pierre

    1. Ad Bites
      Ekin Pehlivan, Pierre Berthon, Leyland Pitt
      Journal of Advertising Research Jun 2011, 51 (2) 417-426; DOI: 10.2501/JAR-51-2-417-426

  3. Bowen, Kevin

    1. The Future is Now
      David F. Poltrack, Kevin Bowen
      Journal of Advertising Research Jun 2011, 51 (2) 345-355; DOI: 10.2501/JAR-51-2-345-355

  4. Carlson, Les

    1. Parental Style
      Les Carlson, Russell N. Laczniak, Chad Wertley
      Journal of Advertising Research Jun 2011, 51 (2) 427-435; DOI: 10.2501/JAR-51-2-427-435

  5. Corstjens, Marcel

    1. The Power of Inertia
      Marcel Corstjens, Andris Umblijs, Chao Wang
      Journal of Advertising Research Jun 2011, 51 (2) 356-372; DOI: 10.2501/JAR-51-2-356-372

  6. Ford, John B.

    1. The Naked Truth
      Tom Reichert, Michael S. LaTour, John B. Ford
      Journal of Advertising Research Jun 2011, 51 (2) 436-448; DOI: 10.2501/JAR-51-2-436-448

  7. Huang, Liang

    1. What's So Funny?
      Michel Laroche, Marcelo Vinhal Nepomuceno, Liang Huang, Marie-Odile Richard
      Journal of Advertising Research Jun 2011, 51 (2) 404-416; DOI: 10.2501/JAR-51-2-404-416

  8. Knight, John G.

    1. Damage Control
      Katherine L. Twomey, John G. Knight, Lisa S. McNeill
      Journal of Advertising Research Jun 2011, 51 (2) 394-403; DOI: 10.2501/JAR-51-2-394-403

  9. Laczniak, Russell N.

    1. Parental Style
      Les Carlson, Russell N. Laczniak, Chad Wertley
      Journal of Advertising Research Jun 2011, 51 (2) 427-435; DOI: 10.2501/JAR-51-2-427-435

  10. Lapointe, Pat

    1. Engineered Persuasion
      Pat LaPointe
      Journal of Advertising Research Jun 2011, 51 (2) 339-341; DOI: 10.2501/JAR-51-2-339-341
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