Index by author
New Models for a New Age of Research
01 June 2011; volume 51, issue 2
B
Barwise, Patrick
- You have accessCustomer Insights that MatterPatrick Barwise, Seán MeehanJournal of Advertising Research Jun 2011, 51 (2) 342-344; DOI: 10.2501/JAR-51-2-342-344
Berthon, Pierre
- You have accessAd BitesEkin Pehlivan, Pierre Berthon, Leyland PittJournal of Advertising Research Jun 2011, 51 (2) 417-426; DOI: 10.2501/JAR-51-2-417-426
Bowen, Kevin
- You have accessThe Future is NowDavid F. Poltrack, Kevin BowenJournal of Advertising Research Jun 2011, 51 (2) 345-355; DOI: 10.2501/JAR-51-2-345-355
C
Carlson, Les
- You have accessParental StyleLes Carlson, Russell N. Laczniak, Chad WertleyJournal of Advertising Research Jun 2011, 51 (2) 427-435; DOI: 10.2501/JAR-51-2-427-435
Corstjens, Marcel
- You have accessThe Power of InertiaMarcel Corstjens, Andris Umblijs, Chao WangJournal of Advertising Research Jun 2011, 51 (2) 356-372; DOI: 10.2501/JAR-51-2-356-372
F
Ford, John B.
- You have accessThe Naked TruthTom Reichert, Michael S. LaTour, John B. FordJournal of Advertising Research Jun 2011, 51 (2) 436-448; DOI: 10.2501/JAR-51-2-436-448
H
Huang, Liang
- You have accessWhat's So Funny?Michel Laroche, Marcelo Vinhal Nepomuceno, Liang Huang, Marie-Odile RichardJournal of Advertising Research Jun 2011, 51 (2) 404-416; DOI: 10.2501/JAR-51-2-404-416
K
Knight, John G.
- You have accessDamage ControlKatherine L. Twomey, John G. Knight, Lisa S. McNeillJournal of Advertising Research Jun 2011, 51 (2) 394-403; DOI: 10.2501/JAR-51-2-394-403
L
Laczniak, Russell N.
- You have accessParental StyleLes Carlson, Russell N. Laczniak, Chad WertleyJournal of Advertising Research Jun 2011, 51 (2) 427-435; DOI: 10.2501/JAR-51-2-427-435
LaPointe, Pat
- You have accessEngineered PersuasionPat LaPointeJournal of Advertising Research Jun 2011, 51 (2) 339-341; DOI: 10.2501/JAR-51-2-339-341
Laroche, Michel
- You have accessWhat's So Funny?Michel Laroche, Marcelo Vinhal Nepomuceno, Liang Huang, Marie-Odile RichardJournal of Advertising Research Jun 2011, 51 (2) 404-416; DOI: 10.2501/JAR-51-2-404-416
LaTour, Michael S.
- You have accessThe Naked TruthTom Reichert, Michael S. LaTour, John B. FordJournal of Advertising Research Jun 2011, 51 (2) 436-448; DOI: 10.2501/JAR-51-2-436-448
M
McNeill, Lisa S.
- You have accessDamage ControlKatherine L. Twomey, John G. Knight, Lisa S. McNeillJournal of Advertising Research Jun 2011, 51 (2) 394-403; DOI: 10.2501/JAR-51-2-394-403
Meehan, Seán
- You have accessCustomer Insights that MatterPatrick Barwise, Seán MeehanJournal of Advertising Research Jun 2011, 51 (2) 342-344; DOI: 10.2501/JAR-51-2-342-344
N
Nepomuceno, Marcelo Vinhal
- You have accessWhat's So Funny?Michel Laroche, Marcelo Vinhal Nepomuceno, Liang Huang, Marie-Odile RichardJournal of Advertising Research Jun 2011, 51 (2) 404-416; DOI: 10.2501/JAR-51-2-404-416
P
Pehlivan, Ekin
- You have accessAd BitesEkin Pehlivan, Pierre Berthon, Leyland PittJournal of Advertising Research Jun 2011, 51 (2) 417-426; DOI: 10.2501/JAR-51-2-417-426
Pitt, Leyland
- You have accessAd BitesEkin Pehlivan, Pierre Berthon, Leyland PittJournal of Advertising Research Jun 2011, 51 (2) 417-426; DOI: 10.2501/JAR-51-2-417-426
Poltrack, David F.
- You have accessThe Future is NowDavid F. Poltrack, Kevin BowenJournal of Advertising Research Jun 2011, 51 (2) 345-355; DOI: 10.2501/JAR-51-2-345-355
Precourt, Geoffrey
- You have accessNew Models for a New Age of ResearchGeoffrey PrecourtJournal of Advertising Research Jun 2011, 51 (2) 333-334; DOI: 10.2501/JAR-51-2-333-334
R
Reichert, Tom
- You have accessThe Naked TruthTom Reichert, Michael S. LaTour, John B. FordJournal of Advertising Research Jun 2011, 51 (2) 436-448; DOI: 10.2501/JAR-51-2-436-448
Richard, Marie-Odile
- You have accessWhat's So Funny?Michel Laroche, Marcelo Vinhal Nepomuceno, Liang Huang, Marie-Odile RichardJournal of Advertising Research Jun 2011, 51 (2) 404-416; DOI: 10.2501/JAR-51-2-404-416
S
Saxton, Kim
- You have accessRx for Brand ConsistencyKim SaxtonJournal of Advertising Research Jun 2011, 51 (2) 380-393; DOI: 10.2501/JAR-51-2-380-393
T
Twomey, Katherine L.
- You have accessDamage ControlKatherine L. Twomey, John G. Knight, Lisa S. McNeillJournal of Advertising Research Jun 2011, 51 (2) 394-403; DOI: 10.2501/JAR-51-2-394-403
U
Umblijs, Andris
- You have accessThe Power of InertiaMarcel Corstjens, Andris Umblijs, Chao WangJournal of Advertising Research Jun 2011, 51 (2) 356-372; DOI: 10.2501/JAR-51-2-356-372
W
Wang, Chao
- You have accessThe Power of InertiaMarcel Corstjens, Andris Umblijs, Chao WangJournal of Advertising Research Jun 2011, 51 (2) 356-372; DOI: 10.2501/JAR-51-2-356-372
Watts, Duncan
- You have accessThe Measure of All ThingsDuncan WattsJournal of Advertising Research Jun 2011, 51 (2) 373-379; DOI: 10.2501/JAR-51-2-373-379
Wertley, Chad
- You have accessParental StyleLes Carlson, Russell N. Laczniak, Chad WertleyJournal of Advertising Research Jun 2011, 51 (2) 427-435; DOI: 10.2501/JAR-51-2-427-435