Index by author

Is Anybody Listening?

01 March 2010; volume 50, issue 1

B

  1. Bush, Kristin

    1. The Value of Listening
      David Wiesenfeld, Kristin Bush, Ronjan Sikdar
      Journal of Advertising Research Mar 2010, 50 (1) 16-20; DOI: 10.2501/S0021849910091130

C

  1. Chen, Johnny

    1. Changes in Social Values in the United States: 1976–2007
      Eda Gurel-Atay, Guang-Xin Xie, Johnny Chen, Lynn Richard Kahle
      Journal of Advertising Research Mar 2010, 50 (1) 57-67; DOI: 10.2501/S002184991009118X

  2. Collins, James

    1. How More Precise Magazine Inputs Can Improve Media Mix Modeling
      James Collins, David Dixon, Wayne Eadie, Mark Reggimenti, David Shiffman, Julia Soukhareva, Judy Vogel, Britta Ware
      Journal of Advertising Research Mar 2010, 50 (1) 10-15; DOI: 10.2501/S0021849910091129

D

  1. Dixon, David

    1. How More Precise Magazine Inputs Can Improve Media Mix Modeling
      James Collins, David Dixon, Wayne Eadie, Mark Reggimenti, David Shiffman, Julia Soukhareva, Judy Vogel, Britta Ware
      Journal of Advertising Research Mar 2010, 50 (1) 10-15; DOI: 10.2501/S0021849910091129

E

  1. Eadie, Wayne

    1. How More Precise Magazine Inputs Can Improve Media Mix Modeling
      James Collins, David Dixon, Wayne Eadie, Mark Reggimenti, David Shiffman, Julia Soukhareva, Judy Vogel, Britta Ware
      Journal of Advertising Research Mar 2010, 50 (1) 10-15; DOI: 10.2501/S0021849910091129

  2. Ebrahim, Ahmed

    1. Financial Markets and Marketing
      Surinder Tikoo, Ahmed Ebrahim
      Journal of Advertising Research Mar 2010, 50 (1) 50-56; DOI: 10.2501/S0021849910091178

G

  1. Goodrich, Kendall

    1. What's Up?
      Kendall Goodrich
      Journal of Advertising Research Mar 2010, 50 (1) 91-106; DOI: 10.2501/S002184991009121X

  2. Gurel-Atay, Eda

    1. Changes in Social Values in the United States: 1976–2007
      Eda Gurel-Atay, Guang-Xin Xie, Johnny Chen, Lynn Richard Kahle
      Journal of Advertising Research Mar 2010, 50 (1) 57-67; DOI: 10.2501/S002184991009118X

K

  1. Kahle, Lynn Richard

    1. Changes in Social Values in the United States: 1976–2007
      Eda Gurel-Atay, Guang-Xin Xie, Johnny Chen, Lynn Richard Kahle
      Journal of Advertising Research Mar 2010, 50 (1) 57-67; DOI: 10.2501/S002184991009118X

N

  1. Newstead, Kate

    1. Cost Per Second
      Kate Newstead, Jenni Romaniuk
      Journal of Advertising Research Mar 2010, 50 (1) 68-76; DOI: 10.2501/S0021849910091191

P

  1. Pfeiffer, Markus

    1. Can Old Media Enhance New Media?
      Markus Pfeiffer, Markus Zinnbauer
      Journal of Advertising Research Mar 2010, 50 (1) 42-49; DOI: 10.2501/S0021849910091166

  2. Precourt, Geoffrey

    1. Is Anybody Listening?
      Geoffrey Precourt
      Journal of Advertising Research Mar 2010, 50 (1) 3-4; DOI: 10.2501/S0021849901091105

R

  1. Rappaport, Stephen D.

    1. Putting Listening to Work
      Stephen D. Rappaport
      Journal of Advertising Research Mar 2010, 50 (1) 30-41; DOI: 10.2501/S0021849910091154

  2. Reggimenti, Mark

    1. How More Precise Magazine Inputs Can Improve Media Mix Modeling
      James Collins, David Dixon, Wayne Eadie, Mark Reggimenti, David Shiffman, Julia Soukhareva, Judy Vogel, Britta Ware
      Journal of Advertising Research Mar 2010, 50 (1) 10-15; DOI: 10.2501/S0021849910091129

  3. Romaniuk, Jenni

    1. Cost Per Second
      Kate Newstead, Jenni Romaniuk
      Journal of Advertising Research Mar 2010, 50 (1) 68-76; DOI: 10.2501/S0021849910091191

  4. Rubinson, Joel

    1. Media: No Longer the Caboose
      Joel Rubinson
      Journal of Advertising Research Mar 2010, 50 (1) 8-9; DOI: 10.2501/S0021849910091117

S

  1. Sarstedt, Marko

    1. Art for the Sake of the Corporation
      Manfred Schwaiger, Marko Sarstedt, Charles R. Taylor
      Journal of Advertising Research Mar 2010, 50 (1) 77-90; DOI: 10.2501/S0021849910091208

  2. Schwaiger, Manfred

    1. Art for the Sake of the Corporation
      Manfred Schwaiger, Marko Sarstedt, Charles R. Taylor
      Journal of Advertising Research Mar 2010, 50 (1) 77-90; DOI: 10.2501/S0021849910091208

  3. Shiffman, David

    1. How More Precise Magazine Inputs Can Improve Media Mix Modeling
      James Collins, David Dixon, Wayne Eadie, Mark Reggimenti, David Shiffman, Julia Soukhareva, Judy Vogel, Britta Ware
      Journal of Advertising Research Mar 2010, 50 (1) 10-15; DOI: 10.2501/S0021849910091129

  4. Sikdar, Ronjan

    1. The Value of Listening
      David Wiesenfeld, Kristin Bush, Ronjan Sikdar
      Journal of Advertising Research Mar 2010, 50 (1) 16-20; DOI: 10.2501/S0021849910091130

  5. Sorensen, Herb

    1. The Power of Atlas
      Jacob Suher, Herb Sorensen
      Journal of Advertising Research Mar 2010, 50 (1) 21-29; DOI: 10.2501/S0021849910091142

  6. Soukhareva, Julia

    1. How More Precise Magazine Inputs Can Improve Media Mix Modeling
      James Collins, David Dixon, Wayne Eadie, Mark Reggimenti, David Shiffman, Julia Soukhareva, Judy Vogel, Britta Ware
      Journal of Advertising Research Mar 2010, 50 (1) 10-15; DOI: 10.2501/S0021849910091129

  7. Suher, Jacob

    1. The Power of Atlas
      Jacob Suher, Herb Sorensen
      Journal of Advertising Research Mar 2010, 50 (1) 21-29; DOI: 10.2501/S0021849910091142

T

  1. Taylor, Charles R.

    1. Art for the Sake of the Corporation
      Manfred Schwaiger, Marko Sarstedt, Charles R. Taylor
      Journal of Advertising Research Mar 2010, 50 (1) 77-90; DOI: 10.2501/S0021849910091208

  2. Tikoo, Surinder

    1. Financial Markets and Marketing
      Surinder Tikoo, Ahmed Ebrahim
      Journal of Advertising Research Mar 2010, 50 (1) 50-56; DOI: 10.2501/S0021849910091178

V

  1. Vogel, Judy

    1. How More Precise Magazine Inputs Can Improve Media Mix Modeling
      James Collins, David Dixon, Wayne Eadie, Mark Reggimenti, David Shiffman, Julia Soukhareva, Judy Vogel, Britta Ware
      Journal of Advertising Research Mar 2010, 50 (1) 10-15; DOI: 10.2501/S0021849910091129

W

  1. Ware, Britta

    1. How More Precise Magazine Inputs Can Improve Media Mix Modeling
      James Collins, David Dixon, Wayne Eadie, Mark Reggimenti, David Shiffman, Julia Soukhareva, Judy Vogel, Britta Ware
      Journal of Advertising Research Mar 2010, 50 (1) 10-15; DOI: 10.2501/S0021849910091129

  2. West, Douglas

    1. Be Part of a Modern Classic
      Douglas West
      Journal of Advertising Research Mar 2010, 50 (1) 107; DOI: 10.2501/S0021849910091233

  3. Wiesenfeld, David

    1. The Value of Listening
      David Wiesenfeld, Kristin Bush, Ronjan Sikdar
      Journal of Advertising Research Mar 2010, 50 (1) 16-20; DOI: 10.2501/S0021849910091130

X

  1. Xie, Guang-Xin

    1. Changes in Social Values in the United States: 1976–2007
      Eda Gurel-Atay, Guang-Xin Xie, Johnny Chen, Lynn Richard Kahle
      Journal of Advertising Research Mar 2010, 50 (1) 57-67; DOI: 10.2501/S002184991009118X

Z

  1. Zinnbauer, Markus

    1. Can Old Media Enhance New Media?
      Markus Pfeiffer, Markus Zinnbauer
      Journal of Advertising Research Mar 2010, 50 (1) 42-49; DOI: 10.2501/S0021849910091166
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