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The Enduring Influence of TV Advertising And Communications Clout Patterns In the Global Marketplace

Oscar Jamhouri, Marek L. Winiarz
DOI: 10.2501/S0021849909090333 Published 1 June 2009
Oscar Jamhouri
Integration Marketing and Communications,
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  • For correspondence: ojamhouri@integration-imc.com
Marek L. Winiarz
Method Marketing Communications,
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  • For correspondence: mwiniarz@method-mc.com
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Article Information

vol. 49 no. 2 227-235
DOI 
https://doi.org/10.2501/S0021849909090333

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online June 1, 2009.

Copyright & Usage 
© Copyright 2009 The ARF. All rights reserved.

Author Information

  1. Oscar Jamhouri
  1. Integration Marketing and Communications, (ojamhouri{at}integration-imc.com)
  1. Marek L. Winiarz
  1. Method Marketing Communications, (mwiniarz{at}method-mc.com)

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Vol 49 Issue 2

Journal of Advertising Research: 49 (2)
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The Enduring Influence of TV Advertising And Communications Clout Patterns In the Global Marketplace
Oscar Jamhouri, Marek L. Winiarz
Journal of Advertising Research Jun 2009, 49 (2) 227-235; DOI: 10.2501/S0021849909090333

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The Enduring Influence of TV Advertising And Communications Clout Patterns In the Global Marketplace
Oscar Jamhouri, Marek L. Winiarz
Journal of Advertising Research Jun 2009, 49 (2) 227-235; DOI: 10.2501/S0021849909090333
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