Index by author
Marketing Pluralism
01 June 2008; volume 48, issue 2
A
Albert, Terri C.
- You have accessTelevision Attitudes and TV Types of African-Americans, Latinos, and CaucasiansTerri C. Albert, Randy D. JacobsJournal of Advertising Research Jun 2008, 48 (2) 235-246; DOI: 10.2501/S0021849908080276
B
Baack, Daniel W.
- You have accessCulturally Customizing Websites for U.S. Hispanic Online ConsumersNitish Singh, Daniel W. Baack, Arun Pereira, Donald BaackJournal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264
Baack, Donald
- You have accessCulturally Customizing Websites for U.S. Hispanic Online ConsumersNitish Singh, Daniel W. Baack, Arun Pereira, Donald BaackJournal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264
Bakir, Aysen
- You have accessChildren's Responses to Gender-Role Stereotyped AdvertisementsAysen Bakir, Jeffrey G. Blodgett, Gregory M. RoseJournal of Advertising Research Jun 2008, 48 (2) 255-266; DOI: 10.2501/S002184990808029X
Blodgett, Jeffrey G.
- You have accessChildren's Responses to Gender-Role Stereotyped AdvertisementsAysen Bakir, Jeffrey G. Blodgett, Gregory M. RoseJournal of Advertising Research Jun 2008, 48 (2) 255-266; DOI: 10.2501/S002184990808029X
Burgos, David
- You have accessUse and Abuse of Cultural Elements in Multicultural AdvertisingDavid BurgosJournal of Advertising Research Jun 2008, 48 (2) 177-178; DOI: 10.2501/S0021849908080215
C
Chang, Chingching
- You have accessThe Effectiveness of Using a Global Look in an Asian MarketChingching ChangJournal of Advertising Research Jun 2008, 48 (2) 199-214; DOI: 10.2501/S0021849908080240
Cooke, Mike
- You have accessSuper Crunchers: Why Thinking-by-Numbers Is the New Way to Be SmartMike CookeJournal of Advertising Research Jun 2008, 48 (2) 297-298; DOI: 10.2501/S0021849908080343
D
Dagher, Grace
- You have accessTelevision Advertising in the Arab World: A Status ReportMorris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los SantosJournal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252
De Los Santos, Gilberto
- You have accessTelevision Advertising in the Arab World: A Status ReportMorris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los SantosJournal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252
Djafarova, Elmira
- You have accessWhy Do Advertisers Use Puns? A Linguistic PerspectiveElmira DjafarovaJournal of Advertising Research Jun 2008, 48 (2) 267-275; DOI: 10.2501/S0021849908080306
F
Fan, Ting Yan
- You have accessPredicting Premium PronenessGerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan FanJournal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331
G
Greenlee, Timothy B.
- You have accessTargeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream MediaGillian K. Oakenfull, Michael S. Mccarthy, Timothy B. GreenleeJournal of Advertising Research Jun 2008, 48 (2) 191-198; DOI: 10.2501/S0021849908080239
H
Henkel, Sven
- You have accessCollecting Hidden Consumer Data Online: Research on HomosexualsFelicitas Morhart, Sven Henkel, Walter HerzogJournal of Advertising Research Jun 2008, 48 (2) 247-254; DOI: 10.2501/S0021849908080288
Herzog, Walter
- You have accessCollecting Hidden Consumer Data Online: Research on HomosexualsFelicitas Morhart, Sven Henkel, Walter HerzogJournal of Advertising Research Jun 2008, 48 (2) 247-254; DOI: 10.2501/S0021849908080288
J
Jacobs, Randy D.
- You have accessTelevision Attitudes and TV Types of African-Americans, Latinos, and CaucasiansTerri C. Albert, Randy D. JacobsJournal of Advertising Research Jun 2008, 48 (2) 235-246; DOI: 10.2501/S0021849908080276
K
Kalliny, Morris
- You have accessTelevision Advertising in the Arab World: A Status ReportMorris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los SantosJournal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252
Kenyon, Alexandra J.
- You have accessExploring the Audience's Role: A Decoding Model for the 21st CenturyAlexandra J. Kenyon, Emma H. Wood, Anthony ParsonsJournal of Advertising Research Jun 2008, 48 (2) 276-286; DOI: 10.2501/S0021849908080318
Korzenny, Felipe
- You have accessMulticultural Marketing and the Reasons WhyFelipe KorzennyJournal of Advertising Research Jun 2008, 48 (2) 173-176; DOI: 10.2501/S0021849908080203
M
Mccarthy, Michael S.
- You have accessTargeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream MediaGillian K. Oakenfull, Michael S. Mccarthy, Timothy B. GreenleeJournal of Advertising Research Jun 2008, 48 (2) 191-198; DOI: 10.2501/S0021849908080239
Minor, Michael S.
- You have accessTelevision Advertising in the Arab World: A Status ReportMorris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los SantosJournal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252
Morhart, Felicitas
- You have accessCollecting Hidden Consumer Data Online: Research on HomosexualsFelicitas Morhart, Sven Henkel, Walter HerzogJournal of Advertising Research Jun 2008, 48 (2) 247-254; DOI: 10.2501/S0021849908080288
O
Oakenfull, Gillian K.
- You have accessTargeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream MediaGillian K. Oakenfull, Michael S. Mccarthy, Timothy B. GreenleeJournal of Advertising Research Jun 2008, 48 (2) 191-198; DOI: 10.2501/S0021849908080239
P
Parsons, Anthony
- You have accessExploring the Audience's Role: A Decoding Model for the 21st CenturyAlexandra J. Kenyon, Emma H. Wood, Anthony ParsonsJournal of Advertising Research Jun 2008, 48 (2) 276-286; DOI: 10.2501/S0021849908080318
Pereira, Arun
- You have accessCulturally Customizing Websites for U.S. Hispanic Online ConsumersNitish Singh, Daniel W. Baack, Arun Pereira, Donald BaackJournal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264
Peterson, Robert A.
- You have accessHispanic Ethnicity and Media BehaviorRicardo Villarreal, Robert A. PetersonJournal of Advertising Research Jun 2008, 48 (2) 179-190; DOI: 10.2501/S0021849908080227
Poon, Derek T. Y.
- You have accessPredicting Premium PronenessGerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan FanJournal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331
Prendergast, Gerard P.
- You have accessPredicting Premium PronenessGerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan FanJournal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331
R
Rose, Gregory M.
- You have accessChildren's Responses to Gender-Role Stereotyped AdvertisementsAysen Bakir, Jeffrey G. Blodgett, Gregory M. RoseJournal of Advertising Research Jun 2008, 48 (2) 255-266; DOI: 10.2501/S002184990808029X
S
Singh, Nitish
- You have accessCulturally Customizing Websites for U.S. Hispanic Online ConsumersNitish Singh, Daniel W. Baack, Arun Pereira, Donald BaackJournal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264
Sison, Marissa
- You have accessOne Size Does Not Fit All, Or Does It?Marissa SisonJournal of Advertising Research Jun 2008, 48 (2) 167; DOI: 10.2501/S0021849908080185
T
Tsang, Alex S. L.
- You have accessPredicting Premium PronenessGerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan FanJournal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331
V
Villarreal, Ricardo
- You have accessHispanic Ethnicity and Media BehaviorRicardo Villarreal, Robert A. PetersonJournal of Advertising Research Jun 2008, 48 (2) 179-190; DOI: 10.2501/S0021849908080227
W
Wood, Emma H.
- You have accessExploring the Audience's Role: A Decoding Model for the 21st CenturyAlexandra J. Kenyon, Emma H. Wood, Anthony ParsonsJournal of Advertising Research Jun 2008, 48 (2) 276-286; DOI: 10.2501/S0021849908080318