Index by author

01 September 2007; volume 47, issue 3

  1. Bendtsen, Lars

    1. Application of a Model for the Effectiveness of Event Marketing
      Anne Martensen, Lars Grønholdt, Lars Bendtsen, Martin Juul Jensen
      Journal of Advertising Research Sep 2007, 47 (3) 283-301; DOI: 10.2501/S0021849907070316

  2. Cardarelli, Robert

    1. Quantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet Advertising
      William Havlena, Robert Cardarelli, Michelle de Montigny
      Journal of Advertising Research Sep 2007, 47 (3) 215-221; DOI: 10.2501/S0021849907070262

  3. De Montigny, Michelle

    1. Quantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet Advertising
      William Havlena, Robert Cardarelli, Michelle de Montigny
      Journal of Advertising Research Sep 2007, 47 (3) 215-221; DOI: 10.2501/S0021849907070262

  4. Drennan, Judy

    1. Mobile Communications: A Study of Factors Influencing Consumer Use of m-Services
      Gillian Sullivan Mort, Judy Drennan
      Journal of Advertising Research Sep 2007, 47 (3) 302-312; DOI: 10.2501/S0021849907070328

  5. Gronholdt, Lars

    1. Application of a Model for the Effectiveness of Event Marketing
      Anne Martensen, Lars Grønholdt, Lars Bendtsen, Martin Juul Jensen
      Journal of Advertising Research Sep 2007, 47 (3) 283-301; DOI: 10.2501/S0021849907070316

  6. Havlena, William

    1. Quantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet Advertising
      William Havlena, Robert Cardarelli, Michelle de Montigny
      Journal of Advertising Research Sep 2007, 47 (3) 215-221; DOI: 10.2501/S0021849907070262

  7. Hu, Ye

    1. An Analysis of Real World TV Advertising Tests: A 15-Year Update
      Ye Hu, Leonard M. Lodish, Abba M. Krieger
      Journal of Advertising Research Sep 2007, 47 (3) 341-353; DOI: 10.2501/S0021849907070353

  8. Jensen, Martin Juul

    1. Application of a Model for the Effectiveness of Event Marketing
      Anne Martensen, Lars Grønholdt, Lars Bendtsen, Martin Juul Jensen
      Journal of Advertising Research Sep 2007, 47 (3) 283-301; DOI: 10.2501/S0021849907070316

  9. Kilger, Max

    1. Do Measures of Media Engagement Correlate with Product Purchase Likelihood?
      Max Kilger, Ellen Romer
      Journal of Advertising Research Sep 2007, 47 (3) 313-325; DOI: 10.2501/S002184990707033X

  10. Koslow, Scott

    1. Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns
      Sheila L. Sasser, Scott Koslow, Edward A. Riordan
      Journal of Advertising Research Sep 2007, 47 (3) 237-256; DOI: 10.2501/S0021849907070286
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