Index by author
01 March 2007; volume 47, issue 1
A
Appiah, Osei
- You have accessThe Effectiveness of “Typical-User” Testimonial Advertisements on Black and White Browsers' Evaluations of Products on Commercial Websites: Do They Really Work?Osei AppiahJournal of Advertising Research Mar 2007, 47 (1) 14-27; DOI: 10.2501/S0021849907070031
B
Blankson, Charles
- You have accessCongruence between Positioning and Brand AdvertisingCharles Blankson, Stavros P. KalafatisJournal of Advertising Research Mar 2007, 47 (1) 79-94; DOI: 10.2501/S0021849907070080
C
Camey, John P.
- You have accessThe Relationship of Motivators, Needs, and Involvement Factors to Preferences for Military Recruitment SlogansSylvia A. Miller, M. Suzanne Clinton, John P. CameyJournal of Advertising Research Mar 2007, 47 (1) 66-78; DOI: 10.2501/S0021849907070079
Cannon, Hugh M.
- You have accessCan Comparative Advertising Be Effective in Germany? A Tale of Two CampaignsManfred Schwaiger, Carsten Rennhak, Charles R. Taylor, Hugh M. CannonJournal of Advertising Research Mar 2007, 47 (1) 2-13; DOI: 10.2501/S002184990707002X
Chang, Chun-Tuan
- You have accessInteractive Effects of Message Framing, Product Perceived Risk, and Mood—The Case of Travel Healthcare Product AdvertisingChun-Tuan ChangJournal of Advertising Research Mar 2007, 47 (1) 51-65; DOI: 10.2501/S0021849907070067
Clancy, Kevin J.
- You have accessThe Effects of Visual Enhancement on Attribute/Benefit Desirability and Brand Perception Measures: Implications for Reliability and ValidityKevin J. Clancy, Samuel RabinoJournal of Advertising Research Mar 2007, 47 (1) 95-102; DOI: 10.2501/S0021849907070092
Clinton, M. Suzanne
- You have accessThe Relationship of Motivators, Needs, and Involvement Factors to Preferences for Military Recruitment SlogansSylvia A. Miller, M. Suzanne Clinton, John P. CameyJournal of Advertising Research Mar 2007, 47 (1) 66-78; DOI: 10.2501/S0021849907070079
D
D'amico, Ted
- You have accessYou Can Teach an Old Dog New Tricks: Strategies for Including Older Consumers When Selecting Media VehiclesTed D'amicoJournal of Advertising Research Mar 2007, 47 (1) 103-112; DOI: 10.2501/S0021849907070109
E
Elias, Nelly
- You have accessThe Honey, the Bear, and the Violin: The Russian Voices of Israeli AdvertisingNelly Elias, Leah GreenspanJournal of Advertising Research Mar 2007, 47 (1) 113-122; DOI: 10.2501/S0021849907070110
F
Ferris, Mark
- You have accessInsights on Mobile Advertising, Promotion, and ResearchMark FerrisJournal of Advertising Research Mar 2007, 47 (1) 28-37; DOI: 10.2501/S0021849907070043
G
Greenspan, Leah
- You have accessThe Honey, the Bear, and the Violin: The Russian Voices of Israeli AdvertisingNelly Elias, Leah GreenspanJournal of Advertising Research Mar 2007, 47 (1) 113-122; DOI: 10.2501/S0021849907070110
K
Kalafatis, Stavros P.
- You have accessCongruence between Positioning and Brand AdvertisingCharles Blankson, Stavros P. KalafatisJournal of Advertising Research Mar 2007, 47 (1) 79-94; DOI: 10.2501/S0021849907070080
M
Miller, Sylvia A.
- You have accessThe Relationship of Motivators, Needs, and Involvement Factors to Preferences for Military Recruitment SlogansSylvia A. Miller, M. Suzanne Clinton, John P. CameyJournal of Advertising Research Mar 2007, 47 (1) 66-78; DOI: 10.2501/S0021849907070079
O
Oakes, Steve
- You have accessEvaluating Empirical Research into Music in Advertising: A Congruity PerspectiveSteve OakesJournal of Advertising Research Mar 2007, 47 (1) 38-50; DOI: 10.2501/S0021849907070055
P
Plummer, Joseph T.
- You have accessEditorial: Isolating Executional FactorsJoseph T. PlummerJournal of Advertising Research Mar 2007, 47 (1) 1; DOI: 10.2501/S0021849907070018
R
Rabino, Samuel
- You have accessThe Effects of Visual Enhancement on Attribute/Benefit Desirability and Brand Perception Measures: Implications for Reliability and ValidityKevin J. Clancy, Samuel RabinoJournal of Advertising Research Mar 2007, 47 (1) 95-102; DOI: 10.2501/S0021849907070092
Rennhak, Carsten
- You have accessCan Comparative Advertising Be Effective in Germany? A Tale of Two CampaignsManfred Schwaiger, Carsten Rennhak, Charles R. Taylor, Hugh M. CannonJournal of Advertising Research Mar 2007, 47 (1) 2-13; DOI: 10.2501/S002184990707002X
S
Schwaiger, Manfred
- You have accessCan Comparative Advertising Be Effective in Germany? A Tale of Two CampaignsManfred Schwaiger, Carsten Rennhak, Charles R. Taylor, Hugh M. CannonJournal of Advertising Research Mar 2007, 47 (1) 2-13; DOI: 10.2501/S002184990707002X
T
Taylor, Charles R.
- You have accessCan Comparative Advertising Be Effective in Germany? A Tale of Two CampaignsManfred Schwaiger, Carsten Rennhak, Charles R. Taylor, Hugh M. CannonJournal of Advertising Research Mar 2007, 47 (1) 2-13; DOI: 10.2501/S002184990707002X